Publications and Working Papers
Publications and Working Papers.
Publications and Working Papers.
The marketing group faculty are experts in online and offline consumer behavior, market response forecasting, distribution strategy, new product development, and globalization issues.
Lecturer, Technological Innovation, Entrepreneurship, and Strategic Management
We awarded $280,000 across four projects for work that will be done over the next two years.
Senior Lecturer, Technological Innovation, Entrepreneurship, and Strategic Management
Senior Lecturer, Global Economics and Management and Technological Innovation, Entrepreneurship, and Strategic Management
Alvin J. Siteman (1948) Professor of Entrepreneurship and Strategy, Professor, Technological Innovation, Entrepreneurship, and Strategic Management and Work and Organization Studies
Professor Emeritus of Management, Professor, Work and Organization Studies and Technological Innovation, Entrepreneurship, and Strategic Management
By
This 2019 MIT Sloan case by Zeynep Ton and Katie Bach describes how the executive team at Mud Bay, a privately held pet store chain based in Olympia, Washington, implemented a good jobs strategy by offering better wages and benefits and seeking to recoup the costs by increasing sales growth and lowe...